Tulips & Roses

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The target audience of Tulips & Roses is an even mix of males and females, although it caters more towards the female demographic. Most of the customers are adults aged between 21 and 50 years old. The flowers are suitable for any occasion, whether it’s for expressing love or condolences. Tulips & Roses showcases specific life events on their navigation bar, making it easier for their target audience to find what they need.

The target audience required a website that was functional and visually pleasing. I met these requirements by using the brand's imagery and content provided, creating a consistent layout and aesthetic. I incorporated some design principles such as contrast, emphasis, and harmony to make the website effective in conveying the brand's message of accessibility and positivity to its audience. This project demonstrates my skills and abilities as a UX/UI designer.