Fur Keiki was my first Adobe Illustrator and vector design project, which involved creating a logo and labels for a pet care brand that caters to dogs. The target audience for this brand comprises females aged between 18 and 30 years. During this project, I had to make digital mockups using Adobe Photoshop. The design focuses on both logo and product design, and I used design principles like emphasis, balance, scale, and harmony to achieve my goals. I believe that these principles helped me create a brand that has the potential to grow and become a trendy name in the pet care industry.
When it comes to pets, we’re obsessed, that's why Fur Keiki prioritizes your pet's health by using natural, non-toxic ingredients.
When I was young, I owned a Shiba-Inu named Keiki, which means baby or child in Hawaiian. I decided to use this name as the central theme for my branding project. Since I had complete freedom for this project, I let my creativity take over. I named the brand "Fur Keiki," which translates to "Fur Baby," a term commonly used by pet owners. The brand logo features Keiki, my beloved dog.
Fur Keiki Mock Up
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